In our last blockchain-related episode, we discussed solar energy. Today, we extend our discussion to finance! Why is that important?! Well, because our current financial system is far from perfect and one of the biggest issues with it is that it leaves aside about a quarter of humanity, 1.7 billion people! With the arrival of blockchain and DeFi (decentralized finance), there is a big hope that this technology will create a more fair, inclusive, and efficient financial ecosphere.
Our guest Jori also has been disturbed and unsatisfied with the way this system operates. Being half-Mexican, he has seen local coffee farmers in the country paying ridiculously huge interest rates to traditional lenders, while people in richer countries and environments were satisfied with minimal returns on their investment. That’s what led him to become a pioneer in the field and create Ethichub, a company that makes socially responsible investment easy and secure through the use of blockchain, cryptocurrencies, and a so-called peer-to-peer crowdlending. It connects people in developed countries that want to invest their money in a socially beneficial and profitable cause with solvent farmers around the globe and creates a win-win situation where farmers pay less interest and investors receive more returns.
How exactly does it work? Is this investment risky? How do you approach farmers with something as fancy-sounding as “blockchain peer-to-peer crowdlending”?! All this and more in this episode, so tune in!
Jori Armbruster is a blockchain believer and decentralization advocate. Igniting the agrofintech and multi-award winner EthicHub, who aims to disrupt the current financial lending system by creating a fair global crowdlending system for unbanked farmers and rethink the supply chain at the same time. He has run a coffee farm in Mexico and also was CEO of an 880+ employees company with prior experience in operations, HR, and M&A.