#33 Data Science in Marketing, and Women in Data | Alicia Horsch

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  • #33 Data Science in Marketing, and Women in Data | Alicia Horsch 00:00
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Data Science in the world of marketing. How does marketing effectiveness get measured? How do we develop metrics and models to shape decisions? Is data science really science? 

Join our conversation with Alicia to talk about her experience working as a data science in Social Point. We explore when fancy algorithms meet reality, how challenging it is to deliver and translate data insights to stakeholders, as well as where shall we draw the line between data asset and user privacy. 

Also don’t forget to connect with the Women in Data Community!


More Resources:

Learn about the trending algorithms in marketing analytics: Incrementality Test

Ethics about algorithms: Algorithmic Bias Paper


Data For Future Podcast Alicia Horsch

Alicia is a data scientist in the Marketing Analytics team at Socialpoint (Mobile Gaming). Skilled in data mining and applying machine learning algorithms using R, Python and SQL. Recent professional projects include time series forecasting, causal impact analyses, LTV prediction and user clustering for retargeting. Pro-active & highly motivated personality who likes to make a difference.

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